Landing vs Direct link: which mode to use
The two modes a smart link can have — a full link-in-bio Landing page or a one-button Direct link that breaks out of the Instagram/TikTok in-app browser — and when to pick each.
Every smart link in Klickly runs in one of two modes. A Landing page is a complete link-in-bio: photo, bio and as many buttons or links as you want. A Direct link is a stripped-down page with a single button that, when opened inside the Instagram, Facebook or X in-app browser on iPhone, jumps the visitor out to Safari (or Chrome) before sending them to your destination. That jump matters: in-app browsers don't keep people logged in, which is exactly what breaks the flow when you send someone straight to OnlyFans, a checkout or any page where being logged in counts.
- 1
Start a new link
Sidebar -> Smart Links -> New. A new link opens in Landing mode by default.
- 2
Pick the mode with the top toggle
At the top of the editor you'll see a toggle with two options: Landing and Direct link. Click Direct link to switch to escape mode, or leave it on Landing for the full page. This toggle only appears while you're creating the link.
- 3
For a Landing page, build your page
Add your avatar, bio and as many buttons/links as you need, then pick a theme and colors. This is the right choice when you want a hub with several destinations (IG, TikTok, shop, latest drop, etc.).
- 4
For a Direct link, set the single destination
Fill in the Destination URL — this is the one place the Continue button sends people once they're out of the in-app browser. You can also customize the button label and text color, and add an avatar, name and short bio for the simple page everyone sees.
- 5
Save the link
Click Save / Create Link. Your link works at klck.link/your-slug (or your custom domain) immediately.
Tip
Use Direct link when the goal is one specific destination where staying logged in matters — OnlyFans, Fansly, Patreon, a Shopify checkout. Use Landing when you want a real link-in-bio hub with several buttons. A common setup: Landing as your main bio link, and a separate Direct link for the one offer you push hardest.
Pick the mode before you save
The Landing / Direct link toggle only shows up while you're creating the link, not when you edit it later. If you save a link in the wrong mode, the quickest fix is to duplicate it and choose the other mode on the copy, or create a fresh link.
Why the Direct link jump works (the short version)
When someone taps your link inside Instagram, Facebook or X on iPhone, the app traps them in an in-app browser where their existing logins don't carry over. The Direct link's button tries a chain of ways to reopen the page in the real Safari/Chrome, then sends them on to your destination — so whatever they were already logged into still works. On a normal browser (Safari, Chrome, desktop) there's nothing to escape, so the button just opens your destination.
What Direct link does NOT guarantee
The escape works best on iPhone in-app browsers. Android in-app browsers and TikTok's in-app browser behave differently and don't always break out cleanly, so some visitors will still need to tap through. It also can't force a login or recover a session the visitor never had. Direct link is about removing the in-app-browser friction, not a 100% guarantee on every device.